Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is an internet marketing strategy used to improve the ranking of a website when it appears on search engine results pages such as Google or Yahoo. SEO helps you capture organic leads and drive quality traffic to your site.
Pay-Per-Click (PPC) is a form of online advertising in which an advertiser pays a publisher (e.g. Google) to promote their website and reach out to their target audience. Advertisers only pay when someone clicks on their advertisement. Popular PPC platforms are Google AdWords and Facebook.
Social Media Marketing
Social Media Marketing (SMM) involves utilising social network platforms like Facebook, Instagram and LinkedIn to promote a product or service. This marketing strategy allows for a more targeted form of advertising through demographics such as age, gender and interest.